Speakers 2008

Marc Mathieu has been with the Coca-Cola Company since 1996, most recently as Senior Vice President of Global Brand Marketing, responsible for the vision and strategy of the Company's Portfolio of Brands.

Marc always strived to combine the strategic and creative leadership of his team while in this role and with his team was responsible for the turnaround of the growth momentum of the Coca-Cola TM, the world’s most valuable and recognized brand. This marketing philosophy has been carved in stone in the redefinition of Coca-Cola's Way of Marketing, "the Coca-Cola DNA", a fusion of art & science approach to creating Brand Value and Brand Love.

Under Marc’s stewardship, Coca-Cola's most noted marketing breakthroughs included Coke's Manifesto for the Revival of an Icon, a vision & strategy that during its 4 year journey led to “The Coke Side of Life,” a global communications platform for the Coca-Cola Brand, the launch of Coca-Cola Zero, real Coca-Cola taste with zero calories, Coke BlåK, a surprising fusion of Coca-Cola and coffee and the launch of the legendary contour-shaped Coca-Cola bottle in an innovative design aluminum version, growing in popularity across international markets.

Before taking on his most recent role, Marc held general management roles within the company's operations, first in the Philippines, then in Southeast & West Asia, and finally leading The Coca-Cola Company’s operations in France and the Benelux. At the end of 2003, Marc was brought to Atlanta to lead a major renovation effort for the marketing of the Coca-Cola Trademark. Since then, Marc has taken on roles of increasing responsibility beyond managing the Coca-Cola TM, including Global Brands such as Sprite and Fanta and the totality of the Brand Portfolio for the Company including Sparkling Beverages, Juice & Juice Drinks, Water, Sports & Energy Drinks, Tea and Coffee. Prior to joining Coca-Cola, Marc spent 13 years with the Danone Group (dairy products such as Danone, Mineral Water such as Evian Water or Biscuits such as Jacob's or Lu) in Marketing, Sales and General Management in Europe, Asia and North America.

Since the beginning of 2008, Marc has embarked on a new challenge for Coca-Cola and for the world -- to deliver a business strategy, and a philosophy that brings together the brands, the business and the socio-environmental agenda of the Corporation across the Coca-Cola system and across all key functions. In this role, Marc is creating a platform that will engage the close to 1million people working across the Coca-Cola system, their relationships inside and out, as well as the over 1.5 billion refreshing encounters Coca-Cola offers everyday in over 200 countries through over 400 beverage brands enabling sustainability to become the agenda of all forever. More to come!

A native of Saint-Germain-en-Laye, France, Marc has and continues to travel the world and speaks 5 languages. He holds a degree from Ecole Superieure de Commerce de Paris. Marc currently resides in Atlanta with his wife and three children.

“A brand is more than a trademark or a logo – it is the fundamental promise and emotional bond that we create with our consumers who reach for our products over 1 billion times a day. At Coca-Cola, because of the unique legacy we have inherited of being the Number 1 Brand in the World, we take this responsibility very seriously, both to our share owners, our employees, but also our consumers, our partners and to the World we all live in.”