MANIFESTO
We believe that leveraging ideas is the key to the creative economy and the future of business.
We agree with Daniel H Pink who says: "Gone is the age of 'left-brain' dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic 'right brain' thinkers whose abilities mark the fault line between who gets ahead and who doesn't."
Marketing is facing a huge challenge. It is a crisis of authenticity. The more you look at some of the campaigns leveraged by marketers, the more they look the same. We seem to live in an age of super parity - similar products being overlaid by similar marketing campaigns.
We need a new competitive advantage.
"It is already there and it’s called creativity."
The Creative Company Conference is the first international conference that brings business and creativity together in one arena, deconstructs the DNA of creative companies to understand their business models, presents the entrepreneurs that play the game of value creation, innovation and creativity in business.
The creative economy has just begun and the transition of your company into a truly creative company is the great task ahead.
The CCC audience consists of on the one hand professionals in the creative industries, designers, people in advertising, digital media, dreamers and doers, and on the other hand business people, entrepreneurs, marketers. right hand brainers and left hand brainers that may be different in skills and thinking, but understand they need each other to create the competitive advantage.
The CCC is the place where they connect, get inspired and learn lessons from business and creative thought leaders from around the world.
