 |
Bill Moggridge |
| Country United States |
| Company Ideo |
| Designation Co-Founder |
Speech Title
INNOVATION BY DESIGN : The global economy affects design everywhere in the world, pushing companies in North America to transform themselves from implementation to innovation. Bill Moggridge describes the changes in design process at IDEO, as the company has evolved over the past ten years from a product design consultancy to an innovation by design company, using design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world. He shows examples of how designers and design teams learn by doing, allowing the subconscious mind to inform intuitions that guide actions, illustrating his talk with case studies.
Bio
Designer of the first laptop computer and co-founder of one of the world’s most innovative companies, IDEO. Bill has consulted to Fortune 500 companies, and knows how to make innovation part of a company’s DNA.
IDEO, a firm that helps companies innovate through the design of products, services, environments and digital experiences.
Bill founded his design firm in London in 1969, adding a second office in 1979 in Palo Alto, at the heart of California's Silicon Valley. He designed the first laptop computer, the GRiD Compass, and pioneered Interaction Design as a discipline. In 1991 he merged his company with David Kelley and Mike Nuttall to form IDEO, which now has offices in Palo Alto, San Francisco, Chicago, Boston, New York, London, Munich and Shanghai. Bill has been active in design education throughout his career, notably as Visiting Professor in Interaction design at the Royal College of Art in London, and Associate Professor in the Design program at Stanford University. He is most interested in what people want, who they are, and how they interact with other people, things and places. His book, Designing Interactions tells the story of how interaction design is transforming our daily lives; it is available from The MIT Press (see www.designinginteractions.com).