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SPEAKERS 2010

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Gert van de Cappelle

Country
Netherlands
Company
MyKea
Designation
Founder

Speech title:

The drive to turn your creative idea into a business will not succeed if your main drive is the
business!

Bio

From a road trip to the French Riviera, sheiks in Dubai, Asian rock stars, business plans,
corporate letdowns till Saying NO to naked furniture! Gert will present his short report on how
to turn ideas into business and the reason why corporate companies are finding it hard to give
creativity a real change.

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Kwela Sabine Hermanns

Country
Netherlands
Company
PortalToYourDreams
Designation
founder

Kwela is the Master of Ceremony of the 2010 Creative Company Conference.

Bio

Kwela Sabine Hermanns (PortalToYourDreams) is passionate about Human Interaction & Process Design. She is on the editorial board of Dutch trend magazine Second Sight where she has published articles on innovation, education and mobility and was nominated for a Twoty Award 2010.

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Joeri van den Steenhoven

Country
Netherlands
Company
Kennisland
Designation
Chairman

Speech Title: Social Innovation Safari

Joeri is going to present a highly successful new format developed by Kennisland called the Social Innovation Safari. It is a pressure-cooker-inspiration experience where selected participants spend five days in and around social innovation issues. The results of the first Safari surpassed their wildest expectations.

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Adrian Hon

Country
UK
Company
Six to Start
Designation
Founder and Chief Creative Officer

Speech Title: The Transmedia Future

How transmedia entertainment brings together every form of media, from the web to mobile phones to newspapers to the real world, to create a new and powerful kind of storytelling.

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Nathan Cooper

Country
UK
Company
Anomaly
Designation
Creative Director
 

Bio

Nathan started his career as Mothers first employee and runner - since then he has worked with the likes of St Luke's (London & Stockholm), POKE (London & NYC), R/GA, W+K and 180/RIOT (Amsterdam). Nathan has also worked as a senior member of the marketing team at BSkyB and as a successful commercials director out of the late Paul Arden's London production company.  

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Roland van der Vorst

Country
Netherlands
Company
They
Designation
Co-founder and Director

They Develop

THEY are group of nice people in Amsterdam who like to make brands grow.

THEY were born in Holland, Hamburg, and Hawaii.

THEY come from journalism, advertising, research, graffiti, DJing, and professional football.

THEY are AdAge 'International Small Agency of the Year' 2009.

THEY DEVELOP is their format factory. THEY DEVELOP believe the things THEY make just have to exist. THEY feel the world needs them. THEY DEVELOP make TV formats, publish books, film documentaries and are in the process of launching a champagne brand.

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Oliver King

Country
UK
Company
Engine Group
Designation
Co-founder and Director

Over the last few decades, the economy has shifted dramatically from products to services. More-informed, demanding, and time-scarce consumers are looking for companies that can help make their lives easier, more productive, and more enjoyable. The decisions we make, the brands we are loyal to, the way we spend our time and money are mostly based on the services we receive. As a result, even traditional product-based companies are now offering a broad spectrum of value-added services.

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Ross Zietz

Country
USA
Company
Threadless
Designation
Art Director

Speach title: Threadless: serious fun

Threadless is a global T-shirt phenomenon. Established in 2000, it has become one of the internet’s most creative and vibrant online communities, with over one million registered users. Threadless has become the posterboy for crowdsourcing, the economic model that taps the power and creativity of the community. Threadless works as an ongoing open design competition: users submit designs which are scored by members and the highest scoring designs are printed and then sold. Up to 2000 designs are submitted every week and over 100.000 T-shirts are printed every month.

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Scott Belsky

Country
USA
Company
Behance
Designation
Founder and CEO
 

When ideas happen, it is not by accident. 

What separates creative people who make their ideas happen from the constant dreamers? 

Do you have a business idea that you're interested in making a reality? 

Ideas are worthless if you can't make them happen.

Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. 

Whether it is the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, you must transform vision into reality for an idea to have value.

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Arne van Oosterom

Country
Netherlands
Company
DesignThinkers
Designation
Owner and strategic design director
   

Reset Your Mind

A product or service is merely a means to an end. The real deeper value lies in the context, the story attached. Unfortunately, most organisations are not capable of listening to stories. And this is why the gap between "inside and outside" has grown too wide.

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Bas Raijmakers

Country
Netherlands
Company
STBY
Designation
Creative Director

Creative Research for Service Design

Case studies of successful Service Design and Innovation show that they have been informed and inspired by empathic conversations with the people the services are ultimately catering for. These conversations take place throughout the service design process and make use of co-creative, qualitative research methods.

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Wouter de Haan

Country
Netherlands
Company
JanusianSchwitters
Designation
Partner

Return On Creativity

JanusianSchwitters is a boutique design firm based in Haarlem, the Netherlands. Established in 2005, JanusianSchwitters helped to create visual identities for well-known corporate clients such as ilse media, Cendris and DSW Zorgverzekeraar, as well as talents such as Ilse de Lange and Hans Teeuwen.

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Marc Fonteijn

Country
Netherlands
Company
31Volts
Designation
Co-founder

Research has shown that services generate higher margins, are harder to copy and build stronger relationships with customers. Still a lot of companies think, talk & act in terms of products.

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