 |
Bas Raijmakers |
| Country Netherlands |
| Company STBY |
| Designation Creative Director |
Creative Research for Service Design
Case studies of successful Service Design and Innovation show that they have been informed and inspired by empathic conversations with the people the services are ultimately catering for. These conversations take place throughout the service design process and make use of co-creative, qualitative research methods. In contrast to traditional market or user research, this form of research is firmly embedded in the creative process. As one of the leading specialists in creative research for service design and innovation, STBY will share its experiences with a particularly succesful method: design documentaries.
Dr. Bas Raijmakers PhD (RCA), Creative Director STBY, will lead this work shop.