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Arne van Oosterom |
| Country Netherlands |
| Company DesignThinkers |
| Designation Owner and strategic design director |
Reset Your Mind
A product or service is merely a means to an end. The real deeper value lies in the context, the story attached. Unfortunately, most organisations are not capable of listening to stories. And this is why the gap between "inside and outside" has grown too wide.
To close this gap we need a new set of skills, methods, tools and most importantly a new mindset. This is exactly what Design Thinking and Service Design has to offers us. In this opening keynote Arne van Oosterom will explain why these schools of thought are emerging, their relevance and added value.
Bio
- Owner and strategic design director at DesignThinkers, a strategic design agency based in Amsterdam, the Netherlands, that specialises in new-marketing and branding, social innovation, service design and customer-centred design.
- Chairman of the Service Design Network Netherlands
- Founder of the WENOVSKI design thinkers network.
- Guest lecturer at Management Centre Innsbruck Austria, Savonia University of Applied Science Finland, Parsons New School New York, Rotterdam University of Applied Science and various other international institutions.
Past:
2001-2007 Creative Director at Moodfactory Amsterdam
2000-2001 Communications Consultant at Kenniswijk (Innovation project)
1999-2000 Communications Manager at Poseidon Communications Design
1996-1999 Communications and Marketing Consultant at KPN Telecom