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Oliver King |
| Country UK |
| Company Engine |
| Designation Co-founder and Director |
Over the last few decades, the economy has shifted dramatically from products to services. More-informed, demanding, and time-scarce consumers are looking for companies that can help make their lives easier, more productive, and more enjoyable. The decisions we make, the brands we are loyal to, the way we spend our time and money are mostly based on the services we receive. As a result, even traditional product-based companies are now offering a broad spectrum of value-added services.
Oliver King will share with the CCC audience the practical methods and strategies that professionals can use to deliver great service experiences. He will show how to employ customer-centric approaches to innovate services, from empathic techniques to uncover what customers want, through to co-creation and creative methods to develop new service propositions.
Bio
Oliver King
As a co-founder and director of Engine, Oliver leads the private sector practice helping organisations to identify where, when and how they can provide better, more meaningful and valuable services.
In practical terms he works with organisations to help them formulate strategy and deliver service innovation by improving or interconnecting the things that their customers experience - from product to processes and people. Oliver is a passionate advocate of co-creation, design thinking, and helping organisations to help themselves through actively building their internal service design capabilities.
With over 17 years experience, Oliver is a recognised pioneer in his field and regularly speaks and writes internationally on service design and innovation.