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Robert van Meer & Tim Meuleman |
| Country Netherlands |
| Company C2B Consultancy |
| Designation Co-founders and Managing Partners |
Creative Interruption: The C2B revolution: The power of crowdsourcing in the Netherlands
Robert and Tim present what the power of a crowd can be for any type of organization, by introducing in 5 minutes their selection of fifteen best cases of crowdsourcing projects from the Netherlands.
Bio
In 2010 Robert van Meer and Tim Meuleman co-founded C2B Consultancy, an agency that helps companies with involving customers in their business activities. C2B stands for Consumer-to-Business: a new market that arose besides the ongoing B2B and B2B markets. With new principles like crowdsourcing, co-creation and open innovation, companies can now gain more value than traditionally possible, simply by involving customers in their business.
In 2011 Robert and Tim have written a book about this new movement, called 'the C2B revolution'. In this book, seven simple steps are created and discussed that should help any company to optimally execute an own crowdsourcing initiative. The seven steps are based on a large amount of academic literature, and provide new theories and insights in an approachable form. In addition, the C2B revolution contains nineteen best crowdsourcingcases from companies, including PepsiCo, Sara Lee, Rabobank, KLM, Nestlé, NineSigma, Rita Verdonk, TNO and many others. The C2B revolution is expected in bookstores coming June.
Robert and Tim have a marketing background (both a Msc at Vrije Universiteit Amsterdam), and have conducted various crowdsourcing researches over the last couple of years. This started when Robert co-founded an international crowdsourcing community in 2008, called Edge-Amsterdam (www.edge-amsterdam.com) . At the moment, Robert and Tim have studied a range of management aspects when it comes to crowdsourcing, including motivations, characteristics of a crowd, level of engagement and cultural differences. They are currently conducting research on the costs, hazards and benefits (on strategic level) of crowdsourcing, with the aim of designing an ROI tool, that should help companies making the right choices in the near future.
Besides this, Robert and Tim also participate in a number of crowdsourcing communities as solvers for their personal fun.