creativecompanyconference

The hot trend of Crowdsourcing is transforming many different industries in the US and increasingly, globally – particularly creative design, marketing and advertising. Niel Robertson, founder and CEO of Trada, a crowdsourced search advertising marketplace and founder of the crowdsourcing trade group the Crowdsortium, will give attendees perspective on why crowdsourcing has gained credibility in recent years, which companies are leading the way, and how it will change the face of work in the coming years.

Niel is the founder and CEO of Trada, the world’s first pay-per-click (PPC) marketplace. Trada’s crowdsourced marketplace allows in-house advertisers and agencies to leverage the skills of hundreds of the best paid search experts in the world and run PPC campaigns to the major search networks. In October of 2010, Niel introduced The Crowdsortium, a crowdsourcing industry group that includes 104 members from 67 different crowdsourcing companies ranging from UTest to crowdSPRING. Before Trada, Niel founded two tech companies: Newmerix and Service Metrics. Niel holds a B.S. degree from MIT.