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Steven van Belleghem |
| Country Belgium |
| Company InSites Consulting |
| Designation Managing Partner |
Speech Title: The Conversation Manager
Getting grip on current consumers through branding, advertising and conversations.
Bio
Steven Van Belleghem is Managing Partner of the global online marketing research agency, InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies. Together with his team, he helps companies get a grip on the current consumers through branding, advertising and conversations. Before Steven joined InSites Consulting, he was a researcher at the Vlerick Leuven Ghent Management School.
Today, Steven is the author of the best selling new book 'The Conversation Manager' in which he argues that traditional advertising no longer works. Enjoy his fresh perspective on how brands can operate successfully in co-operation with today's consumer with conversation at the heart of that relationship. Listening to and conversing with consumers is a necessary talent to retrain as a Conversation Manager. Hear from Steven not just about the concepts, but clear examples, practical tools and tips to begin your journey towards being a Conversation Manager.
The Conversation Manager has won the first prize for best Dutch business book of the year in 2010 by the Platform Innovation in Marketing (PIM).